Perms have come a long way since your granny’s days.
Gone are the days when perms were just tight curls for short hair on old ladies. No offence, Grandma, but it’s just not very modern.
The good news is that there are now modern options for perming your hair. In the past, perms were associated with lots of ammonia, a rotten egg-like scent and a rigid curl without much bounce. The chemicals used were much stronger and caused more damage to the hair. These days, thankfully, perms are less damaging and aggressive. Although they aren’t as long-lasting, they give great bounce in fine, thin and even coloured hair. Perms come in different strengths depending on your hair type and condition, so just because you have dry, coloured hair, doesn’t mean you have to rule out a perm.
“Eufora has one of the mildest and friendliest perms that has come out in the last 15 years,” says co-owner, Remo. “It keeps the integrity of the hair a lot better.”
And the rods used to set the perm are much smoother than in the past, keeping the hair smoother when it’s wound and not too tight. This all translates into a smooth, natural, bouncy curl or wave.
Now, improving the actual formula and tools are well and good and all, but that doesn’t matter much if it would still leave you looking like Edith Bunker. But here’s the good news. A perm can give your hair texture ranging from the loosest, beachy wave to the tightest afro – it all just depends on the size of roller used to set it. So you don’t have to have a granny perm. Leave that to the grannies. They rock it better anyway.
“If you want that beachy wave that’s very in right now, a very loose, textural perm to add movement and style to flat hair is the way to go,” says Sandra, an Associate Stylist. “Perms aren’t just a thing of the past. Even celebrities get them.”
And even more good news? Perms are pretty low maintenance. Aside from having to wait 48 hours before you wash your hair after getting the perm, you just need to put in a nice curling cream or balm and diffuse it with a dryer for your desired look. And even more good news? In the olden days perms got frizzier as time passed, but now they just fade out. You can expect your perm to last between four to six months, depending on the tightness of the curl.
One of our assistants, Johnna, recently got a loose wave perm and she couldn’t be happier. “I love it. It gives me a lot more volume because my hair was very straight and flat before,” she says. “It’s also given me more options because I can still wear it straight if I blow dry it, but it will also hold a bigger curl better than it did before if I use an iron.”
So there you go – the facts about modern perms. I don’t know about you, but I’m convinced. Bring on the sexy, beachy waves for Spring!