Tag Archives: Goldwell

Redheads to the right of me, redheads to the left..

9 Jun

We all know that red is the “it” colour this summer. From celebrities like Blake Lively, Drew Barrymore, Emma Stone and Malin Akerman changing from their signature blonde, to perennial redheads like Christina Hendricks and Florence Welch, fiery red hair is everywhere!

Whether you choose to embrace the lighter side of the red spectrum like Lively’s strawberry blonde, the auburn shade of Akerman or a bright red like Hendricks, going red is a big hair commitment… and you need to take care of your colour!

 Usually, reds brown out and fade faster than other colours, so the products you use are important. If you want your colour to last and stay vibrant, colour saving shampoos and conditioners are a must, and a leave-in conditioner or spray with UV protection is recommended.

The type of dye you use also makes a difference. Goldwell Elumen will give you illuminating colour with extra-long durability. It uses breakthrough patented technology to be the first oxidant-, peroxide- and ammonia-free hair colour so it won’t cause damage and it delivers outstanding vibrancy, shine and durability. Using pure, direct dyes, it penetrates deep into the hair and is anchored by magnetic attraction as the positively charged hair draws in the negative charge of the Elumen dyes. (Science? In a hair blog? Who knew!)

This translates to extra-long durability with incredible shine and intense colours, and is why stylists feel Elumen gives the best red results – as long as you want to stay red. Because it’s so durable, Elumen is harder to get rid of than normal hair colour, so it isn’t recommended for those that only want to be a redhead for a couple of months.

The benefits of Elumen are great, however. Besides the longevity, vibrance and shine of the colour, it’s hypoallergenic and eases frizz to make hair silkier. And unlike other dyes, mixing Elumen is akin to mixing paints, so there are endless possibilities when it comes to customizing your colour. Not only will you have great results, but you can have a lot of fun with your colour technician creating a look that is unique to you.  

Okay. You are now convinced that you were meant to be a redhead, but you’re not sure what shade is best for you. Carla, an Associate at Haartek, suggests that women with green or hazel eyes can pull off the true, deep red the best and those with paler complexions look great with a coppery red or strawberry blonde (think Lively). “And if you have a dark skin tone, you can really play around with violet reds… it looks stunning,” she says.

The consensus is in! Red is a really fun trend this summer… and we hope it lasts! But one last word from Carla, “Certain stars really don’t need to go as red as they have.” (We’re looking at you, Rihanna.)

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Attached to your hair? Be good to it!

7 May

So now that you’ve thought about what you put your hair through (most of us, anyway), let’s talk about trying to fix the damage that has been caused.

If you blowdry, flatiron, curl or colour your hair, chances are that it’s coming out of the winter months a little dry, brittle or fried. And I think we can all agree that hair in that state is not very cooperative or great.

But rather than abusing it some more just hoping that the summer will fix the problem, why not try a treatment?

There are several options for coaxing your hair out of its fragile state – and the good news is that there are options for at the salon AND do-it-yourself.  The two most popular in-salon treatments at Haartek are the clay pack and a fabulous cocktail of minty-tingly revitalizers to repair and seal the cuticles of the hair.

In both cases, the time the treatments stay on your head varies, though with the cocktail the longer it stays the better.

The clay pack is great for fine hair needing some extra care and craving volume. There are three different kinds: a generic one that can be used on any hair colour; one with a lilac toner for cool blonde hues; and one with a gold toner to refresh golden hues in blondes. In all cases though, this treatment adds oomph, strength and fantastic shine.

In terms of a customized treatment cocktail there are a couple of options. Stylist Yuliya’s favourite in-salon treatment is Kevin Murphy’s Born Again. “It’s great for tortured, frizzy, unruly or chemically abused hair.” Like the clay pack, it adds great shine, but can also be customized by your stylist, tailoring the cocktail to your hair needs –  more protein, conditioning or moisture can be added. These additions are only available in the salon, as something like protein in the wrong amount can be extremely damaging to your hair.

The second option is Eufora’s Urgent Repair treatment. Unlike Born Again, which may weigh down fine hair, Urgent Repair is great for everybody. And it can also be customized in the same way – plus Eufora’s Beautifying Serum can be added too.

Treatments are especially recommended for those who colour or highlight their hair. Susan, a Director at Haartek, says, “It’s very important to have a treatment after your colour services. It helps to seal in the colour and condition your hair.” This means that the colour gets locked in and lasts longer because it won’t have any open cuticles to escape from.

Leave-in conditioners are also a great way to protect your hair from all the abuse it takes, and they’ve come a long way in the last few years. Gone are the days when a leave-in cream or spray would leave your locks greasy and weigh them down. Not only do they provide excellent UV protection, but they also seal in any conditioner that you have used in the shower. Remo, co-owner of Haartek, insists that a leave-in conditioner like Goldwell’s Kerasilk Instant Silk Fluid, Kevin Murphy’s Staying.Alive, KMS’ Colourvitality Colour Protect Spray or Eufora’s Hydration Leave-In Conditioner should be the first product you use when you get out of the shower. “It should go on before any other styling product and before combing your hair to evenly distribute the conditioner and to help get through tangles.”

The nice thing about these treatments is that you can use Born Again, Urgent Repair, Beautifying Serum and the leave-in conditioners for hair maintenance at home, ensuring that you always have healthy hair. And when you come into the salon for your services and need that extra TLC, your stylist can add a customized treatment that your hair will thank you for.