We all know that red is the “it” colour this summer. From celebrities like Blake Lively, Drew Barrymore, Emma Stone and Malin Akerman changing from their signature blonde, to perennial redheads like Christina Hendricks and Florence Welch, fiery red hair is everywhere!
Whether you choose to embrace the lighter side of the red spectrum like Lively’s strawberry blonde, the auburn shade of Akerman or a bright red like Hendricks, going red is a big hair commitment… and you need to take care of your colour!
Usually, reds brown out and fade faster than other colours, so the products you use are important. If you want your colour to last and stay vibrant, colour saving shampoos and conditioners are a must, and a leave-in conditioner or spray with UV protection is recommended.
The type of dye you use also makes a difference. Goldwell Elumen will give you illuminating colour with extra-long durability. It uses breakthrough patented technology to be the first oxidant-, peroxide- and ammonia-free hair colour so it won’t cause damage and it delivers outstanding vibrancy, shine and durability. Using pure, direct dyes, it penetrates deep into the hair and is anchored by magnetic attraction as the positively charged hair draws in the negative charge of the Elumen dyes. (Science? In a hair blog? Who knew!)
This translates to extra-long durability with incredible shine and intense colours, and is why stylists feel Elumen gives the best red results – as long as you want to stay red. Because it’s so durable, Elumen is harder to get rid of than normal hair colour, so it isn’t recommended for those that only want to be a redhead for a couple of months.
The benefits of Elumen are great, however. Besides the longevity, vibrance and shine of the colour, it’s hypoallergenic and eases frizz to make hair silkier. And unlike other dyes, mixing Elumen is akin to mixing paints, so there are endless possibilities when it comes to customizing your colour. Not only will you have great results, but you can have a lot of fun with your colour technician creating a look that is unique to you.
Okay. You are now convinced that you were meant to be a redhead, but you’re not sure what shade is best for you. Carla, an Associate at Haartek, suggests that women with green or hazel eyes can pull off the true, deep red the best and those with paler complexions look great with a coppery red or strawberry blonde (think Lively). “And if you have a dark skin tone, you can really play around with violet reds… it looks stunning,” she says.
The consensus is in! Red is a really fun trend this summer… and we hope it lasts! But one last word from Carla, “Certain stars really don’t need to go as red as they have.” (We’re looking at you, Rihanna.)