Crusaders in the life-long quest to de-frizz…

26 May

Taming frizzy, unruly, poofy hair is a life-long quest for many women, especially in damp and humid climates. Just ask female Torontonians in the middle of July.

Straighteners and relaxers are not new to the beauty industry, but in the past they have been very intense and full of chemicals. Although the results from last year’s breakthrough Keratin treatment, The Brazilian Blowout, were amazing, the product was later pulled from Canadian and European markets due to unacceptable levels of formaldehyde compromising the health of consumers and stylists applying the treatment over a long period of time.

Four months later, there is now a formaldehyde-free Keratin formula promising to grant the wishes of the frizzy haired. Dióra Professionnel has introduced their Keratherapy line of treatments and products as a safe alternative to traditional keratin treatments. Keratherapy is free of formaldehyde, urea, aldehydes and other harsh chemicals and is in compliance with The European Union, Canadian and other international health and safety regulations worldwide.

It boasts a formula that is derived from a blend of orange peel oil and Natural Certified Organic ingredients including: jojoba oil; aloe vera; green tea; and pomegranate and marigold extracts. The products also use Moroccan argan oil, pure keratin, collagen, amino acids and proteins to rebuild, and add strength and elasticity to the hair.

Although Dióra calls this “the evolution of brazilian keratin,” the Keratherapy available in Canada is not a straightening treatment like the Brazilian Blowout. Its results can’t be compared to the old Keratin treatments that contained formaldehyde, or even the Intense Renewal Keratherapy treatment that is only available in the States; it will not eliminate curls or waves in the hair. It will, however, smooth, tame and de-frizz unruly hair for up to 12 weeks and the treatment reduces drying time in half. It can be used on coloured or highlighted hair and it, in fact, helps to lock in the colour and extend the vibrancy of blonde or “high fashion” shades.

At Haartek, the whole procedure takes about two hours and you can’t wash or put any product in your hair for 48 hours. Dióra offers a Keratin Infused Moisture Shampoo and Conditioner that is free of sulfates, parabens, sodium chloride, propylene glycol, DEA and TEA, but any shampoo or conditioner that is sulfate free, like Kevin Murphy or Eufora, is safe to use after the treatment.

If you’re interested in getting any kind of straightening or de-frizzing treatment done, it’s best to consult with your stylist to see which is the right one for you.

But to all my fellow frizzy-haired friends, at least we know there are options out there that can help solve our dilemma, even just temporarily… ‘cos shaving my hair off is just not an option – my head is far too big.

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3 Responses to “Crusaders in the life-long quest to de-frizz…”

  1. Keratherapy July 21, 2011 at 12:31 pm #

    Hi Haartek Salon,

    We hope you are still loving the results from the Keratherapy products. We are about to launch a new formula- 100% formaldehyde free and the exciting news is that it straightens the hair! It is free of harsh chemicals and does not strip, dull or fade color. Of course it tames, de-frizzes and smooths the hair, making it more manageable by cutting down on styling time. We are so excited about this new product and hope that your distributor can get it into your salon as soon as possible! Call or email us if you have any questions +1 954.628.5163 sales@diorapro.com

  2. Elizabeth January 11, 2012 at 10:13 am #

    Please help me. I happened to buy both Diora shampoo and conditioner at Winners not knowing anything about it, simply because I thought the bottles were cute. I finished both bottles and was forced to buy another brand because I couldn’t find it anywhere in Montreal. I now realize how amazing Diora is, my hair which is long fine and coloured has not been the same since. BTW- I’m not willing to pay $57 to have it delivered from Australia as offered on ebay!!!
    Sincerely,
    Impatiently waiting.

    • Haartek Salon January 11, 2012 at 4:30 pm #

      Dear Impatiently Waiting,

      We did offer the Diora Shampoo and Conditioner for sale for the month of December, but we no longer carry it as we also do not offer the Keratherapy Straightening at our salon. Our supplier has also discontinued the line and is no longer offering the product itself. I’ve asked them if they know of any place that carries it and they’ve recommended only another supplier that is Toronto based and only a salon can order from them or to get Winners to deliver any stock from somewhere in Canada to the Winners in your area and you can purchase from there. We’re sorry we can’t be of more help :S

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